Launch of AIRSIDE
Nan Fung Group
In June 2020, Nan Fung Group announced its plan for AIRSIDE, a 1.9 million sq. ft mixed-use commercial development in the Kai Tak area. The flagship project, which set a record HK$24.6 billion land bid in 2017, comprises of a 47-storey mixed-used development building including a 32-storey Grade A office and a multi-storey retail complex with an interconnected underground shopping street. The total investment in the project will reach HKD$32 billion.
AIRSIDE embraces a new urban lifestyle concept of wholeness, inviting everyone and the community to gather at a place where you can be yourself and connect to others and nature. The development manifests Hong Kong’s contemporary urban metabolism through showcasing experiential retail and leisure spaces, whie its sky-high neighbourhood will be where businesses can set their sights on the surroundings and expand their horizons, make new networks and create changes.
The team was responsible for the launch of AIRSIDE ranging from the preparation of press materials, organising of media preview, crisis management, and launched the mall in end of 2023 to the public. The launch of AIRSIDE was a great success and covered by all major media in Hong Kong achieving the top search key words in GOOGLE 2023 under the property category.