Chance Communications assisted the official arrival of the new cruise ship to local market. From providing communication strategy, tailoring the brand messages, to organizing media tour & event rundown on broad and arranging press trip to Shanghai for the inaugural sailing, extensive coverage were obtained from interviews with international media CNBC, local news with TVB to a massive amount on major newspaper and magazine , not limited to SCMP, The Standard, Singtao Daily, Ming Pao Daily News and U Magzine & etc.

 

The press trip to Shanghai for the inaugural sailing drove impressive coverage from local media, both print and online.